Overview

Tourism in Punjab has immense potential, vigor, enthusiasm, energy, initiative, drive, passion for struggle, resilience, perseverance, creativity, and innovation to contribute in the economic growth and development of the country. It is very important to promote healthy activities throughout the province to engage our youth and creating excellent recreational opportunities for them.

Moreover, development and promotion of tourism by providing accommodation, food, entertainment/amusement, public amenities and other services including informative literature to the tourists is our core objective. We also intend to capitalize the great potential of our cultural, scenic and religious tourism to create employment, generate revenues, reduce poverty, bring equitable distribution of benefits and build the soft image of the country. Tourism is a dynamic activity as well as a vibrant industry worldwide, so it has great potential for employment opportunities in domestic as well as in international market.

Tourism, Archaeology and Museums Department is envisioned to empower the youth by engaging them in healthy activities through promotion of tourism in the Punjab province. It has also determined to explore, establish, excavate, renovate the historical/cultural sites in the province in order to develop a vibrant tourism industry in the country.