The administration of Punjab has always been actively involved in promoting tourism and following is a summary of initiatives taken for this sector in last two years:

Policy and Governance

  • Formulation of Punjab’s 1st Tourism Policy
  • Establishment of independent Tourism Department
  • Formulation of Punjab Tourism, Culture and Heritage Authority
  • Expansion (Multan, Rawalpindi and Faisalabad) and digitalization of Department of Tourism (DTS)
  • Updation of Tourism Acts to meet the modern-day needs (Travel agents, Hotel and Tourist Guides)
  • Hiring Consultants for restructuring of the Tourism Department to bring tourism sector at par with international standards to make it more productive
  • Transformation from public to private sector to provide opportunities for investment and quality services

Planning and Development

Completed/Near to Completion Projects

  • Tourism Complex at Lahore
  • Eco-friendly Soon Valley Scheme
  • Residential Facilities at Patriata
  • Charehan Forest Rest House at Murree
  • Parkway Project at Koh-e-Suleman, Kotli Sattian and Chakwal
  • Nankana Sahib Resort
  • Sightseeing Bus at Rawalpindi and Bahawalpur
  • Establishment of Indus Water Sports and Entertainment Park at Kalabagh Mianwali

New Projects

  • Rehabilitation of Rohtas Fort and Gurdwaras and Tombs at Jhelum
  • Destination Investment and Management Plans for Key Destinations in Punjab
  • Management Plan of Gurdwara Sucha Soda and Rohri Sahib
  • Improvement and Addition of Facilities at Taxila
  • Construction of Tourism and Hospitality College at Harbanspura
  • Provision of Transport for Sightseeing/Mystic Tours of Multan and DG Khan
  • Development of Recreational Park at Ghazi Ghat, DG Khan
  • Establishment of Resort and Geological Park at Namal
  • Resort Development at Attock, Panjnad  
  • Road Connectivity and Linkages to Tourist Destinations

Engagement of Private and International Stakeholders

  • MOUs with m/s. Daewoo, kfc, mcdonald, sweet tooth, cream, online booking of resorts
  • MOU with private resorts at rohtas for accommodation
  • MOU with uzbekistan for joint tours of Muslim shrines

Ease of Doing Business

  • Offering government assets to the private sector on long term leasing to invite investment under ppp mode
  • Offering tdcp assets to private sector under proper agreement on franchised basis like institute of tourism and hospitality management (ithm) and tour operations

Signature Initiatives

  • Coordinated effort to promote, develop and improve heritage sites with the objective to preserve our heritage and revenue generation. The new initiatives include:
  • Improvement of shalamar gardens with illumination, conservation and facilitation as world heritage site.
  • Improvement with proper business plan of hiran minar sheikhupura
  • Access road, improvement and facilitation at tilla jogian jhelum
  • Improvement and extension of facilitation at taxila

Digitization of Tourism Products

  • Digitzation of queue management system and online ticketing of patriata chairlift and cable car system
  • Development of tourism web portal, tourism app, and facebook
  • Promotion of heritage tourism through website development, geo-tagging of key monuments and facebook page activation

Showcasing Punjab

  • Documentaries of all the districts of punjab
  • Creating a photo stock of the whole punjab for media
  • Creation of printed material including brochures, booklets etc. (pdf and hard copies) handbooks of prominent destinations (pdf and hard copies)
  • Events management of successful cholistan jeep rally and sufi festival

Youth Channelization Program

  • Mou with educational institutions
  • Mobile tourism education unit
  • Youth tourism awareness programme and youth talent hunt programme
  • Patronage of organized tourism through punjab bikers and hikers club
  • Youth empowerment programme through institute of tourism and hospitality
  • Initiation of intermediate and graduate classes in subject of tourism after lockdown
  • Prime minister’s kamyab jawan programme (7 courses under progress)
  • Demand oriented online digital courses (digital marketing, web designing, social media marketing, 400 students from all over pakistan)
  • Online training programme for tourism industry stakeholders

Religious Tourism

  • Initiation of religious tours of shrines after lockdown
  • Publicity, promotion and marketing campaign

Retrieval of TDCP’s Properties

Many of the TDCP prime properties were under litigation. However, through effective judicial and administrative means the possession of jallo park resort lahore, lal sohanra national park bahawalpur and khajoot stopover at murree have been taken over by tdcp for further operations.


Focus on Revenue Generation

In order to improve the financial position of tdcp, we have shifted our focus to such avenues which can help generate more revenues.  In the context, tenders for water sports equipment, camping sites, branding rights, digitalization and historically closed stopovers have been advertised and interested parties are being engaged.


Culture of Merit

Finally, culture of merit-based postings has been introduced in tdcp. Performance of tdcp officials has been analyzed in detail and those not delivering up to the mark, have been removed from prized postings even in the face of internal and external pressures. In addition, transparent procedure has been adopted for tendering process


SOPs for Covid 19 and Online Training for Tourism Industry Stakeholders

Sops for covid-19 have been printed in book shape and online training arranged for tour operators, travel agents, hoteliers and tourist guides.


Building a Strong Tourism Brand

Tourism department is fully engaged and a coordinated plan of action is being implemented to build a strong brand of tourism under the national strategic framework.


Promotion of Responsible Tourism

As per vision of the chief minister of punjab, tourism department is actively involved in launching awareness campaign of clean and green pakistan through publicity material, lectures in educational institutions, events and through plantation of tress in coordination with nestle company


Economy Measures

Due to nonoperational activities consequent upon the covid 19, tdcp has curtailed 50% of its expenditures.